Registering your trademark in India offers protection for your brand only in India and not in any other country. If yours is a business that has a multi-national presence, then you must consider filing your trademark in all those countries to secure your brand to protect your business interests in the global market. Indeed, filing a separate trademark application in multiple countries is both time-consuming as well as a costly exercise. However, by virtue of India being a member of an international treaty ‘Madrid Protocol’, you can protect your brand name in 100+ countries around the world in a simple and cost-effective process. The Madrid system allows you to file a single application along with one set of fees for multiple countries and it also allows you to modify, renew or expand your trademark protection in additional countries via a centralized system. If you are interested in finding out more…