Starting a product-based company without protecting the underlying Intellectual Property is as good as building a house in a public place. Time and again, I've had startups and researchers asking me "what now?" once a competitor replicates their product and markets it better. It is a cakewalk for established businesses to replicate your product and use their marketing experience to pose an existential threat to your business. Think about it. A resourceful businessman finds amazing IP-Free product ideas from "Amazon Launchpad", why would he not replicate them? Let alone small businesses, no company/product is copy-proof in this world. Samsung infamously copied Apple's iPhone design [1]. The Oreo cookie that we know today isn't an original recipe either [2]. The list goes on, apparently, some of the rip-offs are better than their originals [3]. While it is practically impossible to stop everyone around the globe from copying your ideas, it can certainly be curtailed to…