As a business owner, protecting your brand name (i.e., the name of your product or service) is one of the important requirement to retain exclusive control over your brand name and prevent others from using your brand name in a confusingly manner for their business. To secure your brand name, you can file for trademark protection with the trademark office. After successfully obtaining trademark registration for your brand name, you can legally: initiate legal action against third party who uses your brand name;you can put the symbol ® next to your brand name;you can also license your brand name for any interested parties; Before you decide to apply for the trademark protection, you can also verify if your brand name qualifies as a trademark. For more information or assistance, you can reach us at [email protected]